Influencers must be transparent about the commercial nature of their content. When they are paid to promote products or services, they must clearly disclose that the post is sponsored. Such transparency is crucial for properly informing consumers. Some important guidelines for influencers are:

• clearly indicating sponsored content.
• maintaining transparent relationships with brands;
• giving honest reviews;
• complying with legislation;
• communicating clearly with followers.

Transparency in influencer marketing is not only required by law, but also essential to maintain public trust and properly inform consumers about the nature of the content they are viewing.